The product we have chosen to do is a unisex perfume. The purpose of this perfume is to boost teenagers confidence and self esteem. The product will come in a white bottle which connotes purity and its also a neutral colour not leaning towards masculinity or femininity.

We chose this concept because in the UK 1 in 3 teenagers suffer from a low self esteem and dont have as much confidence as they would like. This could lead to more serious matters such as Depression, eating disorders, self harm, and suicidal feelings. Also 1 in 10 teenagers suffer from mental illness.
The target audience for our product is teenagers from the age of 13 onwards. Its for both genders because it is unisex and its for every race and social class. Our unique selling point is that it is unisex.

This perfume is not only just to promote self esteem and to boost confidence its also has a meaningful message. The message is to believe and accept yourself, this includes being body confident, Being yourself and to always try and see the positive side of life so you can enjoy it fully.

To show our products unique selling point, in our production one of the pictures will show a long shot of mens aftersahave on one side, womens perfume on the other side and then our unisex perfume/ aftershave in the middle.






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